Starting on the 10th September the #BeActive campaign is a call to action to get Europeans moving. The campaign includes the European Week of Sport which aims to promote sports and physical activity across Europe.
With 60% of Europeans not doing any sport or regular exercise, the WHO and the European Commission wish to promote not only the health benefits of regular exercise and sport, but also the social and educational effects and its link to greater happiness and productivity.
With over 1 million participants and 14,000 events planned across 22 countries hopefully this campaign will help EU citizens to take their first steps towards a more active lifestyle.
During the campaign anyone can get involved by posting photos and videos of activities on social media and using the hashtag #BeActive